Customer Loyalty System - Overview

SCS has a suite of loyalty solutions that are robust, cost-effective and scalable to meet the needs of airlines in this volatile and dynamic business environment. Our solutions integrate the various business processes and operations in the airlines business to provide consolidated, accurate and timely information of customers to facilitate business decisions. Backed by more than 10 years of experience in the development of frequent flyer and loyalty programmes, we have a range of well-tested loyalty solutions that will meet your specific requirements.

We were the developer of PASSAGES, Asia’s first airline Frequent Flyer Programme (FFP) and the incumbent service operator supporting Singapore Airlines’ award winning KrisFlyer programme and Dragon Air’s The Elite Loyalty Programme. Customers over the years include Singapore Airlines, Hong Kong DragonAir, Cathay Pacific Airways, Malaysian Airlines and Ascott Holdings.

• Better understanding and management of your airline’s customers
• More targeted and thus more effective marketing programmes
• Timely mileage accrual and retro credit
• Maximisation of customers’ FFP benefits, resulting in enhanced level of customer services and satisfaction
• Allows your airline to adopt a holistic and integrated approach to customer management Allows for easy points transfer between FFPs
• Ease of FFP partnership development and management
• Streamlines your airline’s FFP operations while up-to-date information results in better customer ser vices and satisfaction
• Allows for the development of targeted marketing efforts and diverse marketing campaigns
• Also equips your airlines with real-time information to respond quickly to market competition
• Ready business components which are highly customisable and scalable